With the addition of augmented reality, it adds a few more layers of possibilities to the genre. With Landlord, you can play alone and be OK with it. Most of the other location based games you had to play with a group of people for it to be fun. Pokémon Go just took the scale and the possibility into the stratosphere. Landlord was one of the first that took the genre mainstream. But it has always been quite a niche area. Paul Chen: Location based gaming is nothing new in the gaming ecosystem. Do you think that there are any limitations with this new model of gaming or has it been a means for Landlord Real Estate Tycoon to differentiate itself from the thousands of games available on the market?

Players also liked the thought of owning different properties in their own area.Īppolicious: Location based-games such as Pokémon Go have been recently growing in popularity. This could be something that set us apart from other games.

We feel because people like to use things with elements of familiarity. Not only that, we used images of local properties in our marketing materials according to different app markets. We feel that the thing that took us global was the fact that we decided to localize the game in more than 18 languages in the beginning and then over 40 later on. And the opportunity to “own” some real world premium property such as the Eiffel Tower was also quite attention grabbing. Paul Chen: We feel that because we are using real world objects with realistic markets inside the game, very little explaining was necessary. What components of your game do you think have contributed most to its massive growth? His background is real estate, so this marriage seemed only natural.Īppolicious: 2 million downloads in 6 months at zero acquisition cost is a level of achievement that all game developers wish to get but few rarely do. Our founder thought up of this from a night of playing Monopoly. You get points from social media check-ins of each venue’s visitors.

Paul Chen: Landlord Real Estate is a location based property trading game allowing you to purchase real estate from a selection of 50 million real life objects worldwide. Can you tell us a little bit about the game? What spurred the development of a game with such distinctive aspects? Appolicious: The concept for Landlord Real Estate Tycoon is very interesting with location-based real estate elements.

Monopoly tycoon trailer